§ 40-925. Purpose and intent.

Regulation of the location, size, placement and certain features of signs is necessary to enable the public to locate goods, services, and facilities in the City without difficulty and confusion, to encourage the general attractiveness of the community, and to protect property values therein. Accordingly, it is the intention of this article to establish regulations governing the display of signs which will:

(1)

Promote and protect the public health, safety, comfort, morals, convenience and aesthetics;

(2)

Enhance the economy and the business and industry of the City by promoting the reasonable, orderly, and effective display of signs, and thereby encourage increased communication with the public;

(3)

Restrict signs and lights which overload the public's capacity to receive information or which increase the probability of traffic congestion and accidents by distracting attention or obstructing vision;

(4)

Reduce conflict among signs and lights and between public and private environmental information systems; and

(5)

Promote signs which are compatible with their surroundings, are appropriate to the type of activity to which they pertain, and are expressive of the identity of proprietors and other persons displaying signs.

(Code 1997, § 40-1501; Ord. of 2-6-2012, § 1(40-1501))